Club Fit

Redesigning the fitness journey for modern wellness seekers

A screenshot of cashless home and card details screens

Role

Product Designer

Core Focus

Hitachi Vantara

Year

2023

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Making fitness accessible, personalized, and motivating

Club-Fit emerged from a simple observation: people weren't struggling to find fitness apps; they were struggling to stick with them. The market was saturated with feature-heavy platforms, but users felt lost, unmotivated, and disconnected.

Our solution centered on three pillars: intelligent personalization that adapts to real life, community-driven motivation that keeps users engaged, and a frictionless experience that removes barriers to consistency.

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Making fitness accessible, personalized, and motivating

What's CareCircle?

Process

We've adopted a user-centric approach, iterative design, and rigorous testing, ensuring that the app met the target audience's needs and preferences effectively.

We've conducted studies with our audience's finances and preferences through surveys and research, giving us valuable insights.
The team created wireframes and prototypes based on research insights, refining the designs with user feedback to improve the overall user experience.
Testing the app with users and used their feedback to improve usability and design.

Process

We've adopted a user-centric approach, iterative design, and rigorous testing, ensuring that the app met the target audience's needs and preferences effectively.

We've conducted studies with our audience's finances and preferences through surveys and research, giving us valuable insights.
The team created wireframes and prototypes based on research insights, refining the designs with user feedback to improve the overall user experience.
Testing the app with users and used their feedback to improve usability and design.